華爾街金融新聞 01 -2022.08.15 沃爾瑪和派拉蒙影業已達成協議,將派拉蒙 Plus 與沃爾瑪訂閱服務捆綁在一起

爵士英文學習頻道:華爾街金融新聞 01 –
2022.08.15 沃爾瑪和派拉蒙影業已達成協議,將派拉蒙 Plus 與沃爾瑪訂閱服務捆綁在一起 Bundle Paramount Plus together with Walmart subscription service.

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據報導,沃爾瑪和派拉蒙影業已達成協議,將派拉蒙 Plus 與沃爾瑪訂閱服務捆綁在一起。

根據《華爾街日報》的報導,我們已聯繫兩家公司徵求意見,但尚未收到回覆。我與各種消息來源聯繫人交談過,他們告訴我沃爾瑪正在並且一直在與派拉蒙以及其他一些影音串流媒體談論提供額外的影音串流媒體服務。沃爾瑪會員資格每年花費大約 100 美元將有助於增加會員黏著度,更具吸引力。

對於影音串流提供者來說,這當然有助於擴大他們的影響範圍。 Paramount Plus 有一個帶有廣告的版本,因此這可以產生更多的廣告收入。這一切都是為了將人們鎖定在訂閱服務中並最大限度地減少客戶流失。

Walmart and Paramount have reportedly reached an agreement to bundle Paramount Plus together with Walmart subscription service.

This according to report in the Wall Street Journal we’ve reached out to both companies for comment, have not heard back yet. But Sarah just put this in contacts I have talked to various sources who told me that Walmart is talking and had been talking both to Paramount as well as some other streamers with the idea that offering an additional streaming service is part of that Walmart plus membership which cost about one hundred dollars a year would help bolster it, and make it stickier and make it more appealing.

For the streamers, of course this would help expand their reach. Paramount Plus does have a version with ads and so this could help generate more ad revenue. There as well but it’s all about the new bundle. It’s all about locking people into subscription services and minimizing churn.

新聞來源:

  1. CNBC YouTube: https://youtu.be/XaFJDKPNE2c
  2. News Source from Walmart Corporate:
    2022.08.15
    https://corporate.walmart.com/newsroom/2022/08/15/walmart-delivers-new-benefit-for-walmart-members-a-paramount-subscription-at-no-extra-cost

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